Make you own connections below and win an iPod Shuffle!
Here Are Submission Examples
| Sample | Connection Traditional to Traditional Business Card To Coupon Print redeemable coupons on the back of your business cards with a UPC type bar code, a QR bar code, and URL that leads the holder of the business card to a printable coupon or an ecommerce web site to encourage first time purchases. |
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| Sample | Reverse Connection Traditional to Traditional Coupon To Business Card Be sure all of your contact information and especially your social network URL’s are printed on your coupons so you prospects can engage with you before purchasing if necessary. |
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| Erik Holdo | Traditional to Digital Poster to Digital Poster at opening of grocery store showing key proteins (meat, fish, etc). Scan QR printed by each type to immediately receive recipe options via text. Reply to desired recipe and receive bar code coupon via text message for ingredients. Drives both customer loyalty and specific vendor “push” products that the stores are focusing on. Charge the vendor for the privilege as a co-op revenue stream. |
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| Rudiger Merz | Traditional to Digital offline lead generation (seminars, sales calls, etc.) to online lead generation (microsite, ebook, chat) The objective of this campaign was to drive awareness and consideration (upper level sales funnel) for small business owners towards interacting with the Nevada State Bank brand and to capture prospect lead information. The approach we took was to augment traditional off-line lead generation tactics (seminars, sales calls, print ads) by staging a 8 week interactive online seminar with Darren Hardy to help business owners help plan their best year. We included the following social media tools to accomplish this: microsite, video/youtube channel, edownloads, chat and twitter. Darren led weekly online classes over a period of 8 weeks, starting with an introduction online video on Monday morning, eworkbook downloads, weekly chat session to answer questions and additional social media tools (share, forward, downloads, etc.) to further create buzz in the business community. |
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| Gary Ahlquist | Connection Traditional to Digital Coffee mug to website to coupon. You print your Salon name, logo and code on a coffee mug. When a client refers a friend or co-worker to the salon they receive a FREE coffee mug. They use the mug at work. When co-workers see the mug and enquire about the funny looking object on the mug; the client tells them to scan it and it takes them to the website. Every client can become a referral salesperson for your business. We do the same thing for T-Shirts, key chains, ball caps, etc. |
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| Gary Ahlquist | Connection Traditional to Digital Poster Sign to Digital Poster in the window of hair salon. It says “This Month’s Retail Promotion”. Then, their is a QR code or a Tag. Under the code is “SCAN ME”. By scanning the code you are taken to a page on the website with the month’s promotion. All you have to do is change the web page content each month. The same code works every month. You then print off a certificate for a savings. |
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| Gary Ahlquist | Connection Traditional to Digital to Digital to Traditional Business Card to YouTube Video QR code or Tag on back of hairstylists and/or estheticians business card that is scanned and connects the prospective client to a 30 sec. Video of the person introducing themselves, their years experience, their area of expertise, all while standing at their hair station with a client in the chair. Then, concluding by inviting the viewer to go to the website to print off a coupon (a gift certificate). |
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• Enter your connection ideas in the comments below and if your idea is chosen, your connection will will you an iPod Shuffle!.
• You can enter as many ideas in different categories as you would like.
• Be sure to use the following format; Connection / Reverse Connection, Media to Media, Tool to Tool, and Idea.
• If you have any questions, contact me at any time at LonSafko@LonSafko.com.
